MMO Clerks

A portion of a GamesIndustry interview with RARE’s Mark Betteridge…
Mark: …The trouble with the business now is that we’ve got this sort of hamster-wheel mentality. If you look at the chart you’ll see a lot of sequels in there, and people re-spinning those ideas for new sequels as fast as possible for next year.
Q: What are the changes that need to be made to alter that situation?
Mark: It’s the content and it’s the interface, and they’re both stunningly important. Price point is key when you come through these first two transitions of content – you’ll get the early-adopters that will buy anything to play the latest games. You’ll get people who will upgrade their PCs to play the latest titles too, but that’s a limited number.
Then you’ll get a lot more people who would really like one, but don’t feel they can justify a certain amount, and they’re the people [...]

Original post by The News Team