Nov 20 2008
WoW’s Lich King sells record 2.8 million copies in 24 hours
Filed under: World of Warcraft, Fantasy, Business models, Events, real-world, Expansions, Launches, MMO industry, New titles
The numbers are in and Blizzard has broken their own record once again. After selling 2.8 million copies in 24 hours, World of Warcraft’s second expansion, Wrath of the Lich King, has set the record as the fastest-selling PC game of all time, according to Blizzard. The irony is that the previous record holder was also Blizzard with their first WoW expansion, The Burning Crusade, which sold 2.4 million on the January 2007 launch day.Blizzard’s CEO and co-founder, Mike Morhaime, commented on the occasion, “We’re grateful for the incredible support that players around the world have continued to…
WoW’s Lich King sells record 2.8 million copies in 24 hours originally appeared on Massively on Thu, 20 Nov 2008 11:15:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Linking Blogs | Comments
Original post by Shawn Schuster