Apr 06 2009
SEGA – no talk of Mario and Sonic working together outside of an Olympic setting, House of the Dead: Overkill sales met expectations, MadWorld sales encouraging with franchise hopes
A portion of a VentureBeat interview with Sean Ratcliffe, vice president of marketing at Sega of America…
VB: Do you see this Mario & Sonic franchise as something that can continue beyond the Beijing and Vancouver Olympic Games?
SR: I think the key factor that decides the ongoing building of this franchise is basically success. Is the game successful? Are consumers happy with it? It’s quite a long list of people who are involved in making that game, from the IOC (International Olympic Committee) to ISM (International Sports Multimedia) to Nintendo to Sega. We see this as an ongoing franchise, but we can’t comment about future Olympic events. We’ve not spoken to the right people about that yet, and it would be wrong of us to sort of speculate around that. But clearly, this is a franchise that resonates well with gamers, and we’re very pleased of our success to date.
VB: Does [...]
Original post by The News Team